Without uniqueness, a business can’t be exclusive. Therefore, when offering a new product or service, a business definitely needs to have a unique and sustainable style that has the necessary value and meaningfulness to stay in the client’s mind. When using all kinds of marketing tools to express the concepts behind a brand with the goal of increasing sales, design strategies like having an homogenous color palette can make a big difference on the client’s perception of the brand. For this reason, the main role of a Brand book is to offer a complex and unique design along with the standardization of every detail to all company items related to its operation such as logos, product packaging and so on.